Super Bowl 2024 Ads Winners. We're sizing up all the ads from the super bowl, right here. According to experts from northwestern university’s kellogg school of management, which annually grades commercials in its super bowl advertising review, the.

The 2024 winner was state farm’s like a good neighbaaa, starring arnold schwarzenegger and danny devito, with a score of 6.68. In the spirit of “who actually watches the game?,” here is our ranking of sunday night’s super bowl commercials, from best to worst.